At the good collective, jewelry is more than fashion; it's a connection to the natural world and a commitment to sustainability. Our journey began in 2016 with a burning passion for crafting exquisite jewelry, reducing our environmental impact, and enjoying what we do. We are the proud designers, makers, jewelers, silversmiths, and purveyors of all things good.
OUR DESIGN PROCESS
All designs start in our Arcata, California studio, where the Redwoods whisper their inspiration. We meld classic smithing techniques with unexpected cuts and finishes, resulting in jewelry as distinctive as the person who wears it. Our jewelry is lovingly produced in small batches by a global network of artisans and craftspeople. We venture out to visit our silversmiths and artisans seasonally, seeking new stones, materials, and, of course, a healthy dose of adventure.
the good collective's commitment extends beyond making beautiful jewelry – sustainability is at the heart of our mission. We've made significant strides in recent years, but we continue to focus on evolving our business model to reduce the resources we use in our business processes and treading a little lighter. Here is what we have accomplished so far:
- As of Spring 2017, we produce smaller, more efficient catalogs. This reduced our paper consumption by 40%, which equates to 17.5 tons of paper (or two Olympic pools of water, 300 trees, and 17,000 kWh of energy.)
- In our first year, we reduced the use of disposable plastic bags by 80%. Before our change in process, each piece of jewelry was re-packaged 2-3 times before making it to the customer. Our jewelry is now master packed when it is shipped to us & stored in sealed, reusable containers until it is shipped to our customers. The changes implemented in 2017 diverted about 500,000 plastic bags from landfills and oceans.
- By re-designing our wholesale selling materials to be completely recyclable in early 2018, we diverted approximately 150 pounds of waste from landfills and used 20% less material.
- We are currently working on developing biodegradable substitutes for the remaining plastic materials still required for the packaging of our products.
- the good collective joined The Conservation Alliance in 2023. Through The Conservation Alliance, we're supporting projects that secure lasting protection for wild lands and waterways via grassroots efforts and local organizations. As a woman-owned small business, we're incredibly inspired by their focus on indigenous-led conservation organizations and those led by or benefiting People of Color and other underserved communities.
the good collective
Tomas Sterling Silver
Will work for jewelry.
Must love dogs.
Sense of humor required.